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Norman Rockwell Advertising Art
Complete List - 1940 Through 1944
Norman Rockwell advertising artwork was published hundreds of times over the years.
Schenley Cream of Kentucky Bourbon was the major Rockwell advertiser of this period, both in number of works commissioned and works published. Rockwell also picked up General Motors and Mobil during this period.
Norman Rockwell's aptitude for touching his viewer's emotions and his sense of humor were prized not only by magazine art editors, but also by advertisers as well..
Rockwell's advertising career started in 1914 with a Heinz ad in the Boy Scout Handbook and ended 64 years later in 1976 with Lancaster Turkeys. There may be later published advertising art, but I have been unable to find any.
Scan the list and see how many you recognize.
Want more Rockwell advertisements?
The list of Norman Rockwell advertising art covers several pages.
The list has been split into parts based on the year the Norman Rockwell advertisement was published. The reason is for better organization and better readability.
Please see the Norman Rockwell advertisement artwork on the following pages.
Advertising Overview and 1914 - 1919 Rockwell advertisements,
1920 - 1924 Norman Rockwell advertising art,
1925 - 1929 Norman Rockwell advertising art,
1930 - 1934 Rockwell advertising art,
1935 - 1939 Rockwell advertising art,
1940 - 1944 Rockwell advertising art,
1945 - 1949 Rockwell advertising art,
1950 - 1954 Rockwell advertising art,
1955 - 1959 Rockwell advertising art,
1960 - 1964 Rockwell advertising art,
1965 - 1976 Rockwell advertising art
Feel free to look around.
Norman Rockwell's Advertising Artwork
Each clickable link will connect you to the page dedicated to that particular Norman Rockwell illustration. Each page features a scan and commentary. Enjoy.
1940 Norman Rockwell Advertisements
February 12 | Life | Schenley Distilleries | 'It's the Cream of Kentucky, It's the Favorite of the World.' (Portrait of Hunter Sniffing Drink)
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February 24 | Collier's | Schenley Distilleries | 'It's the Cream of Kentucky, It's the Favorite of the World' (Portrait of Hunter Sniffing Drink)
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March 12 | This Week | |
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March 23 | Collier's | Schenley Distilleries | 'For Double Reason You'll prefer Double Rich.'
(Waiter Serving Drink)
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March 25 | Life | Schenley Distilleries | 'For Double Reason You'll prefer Double Rich.' (Waiter
Serving Drink)
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April 20 | Collier's | Schenley Distilleries | 'Look Forward to Pleasure, with the Double Rich
Kentucky Bourbon.' (Portrait of Golfer Polishing Clubs)
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April 29 | Life | Schenley Distilleries | 'Look Forward to Pleasure, with the Double Rich Kentucky
Bourbon.' (Portrait of Golfer Polishing Clubs)
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May | Good Housekeeping | |
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May 18 | Collier's | Schenley Distilleries | 'The Kentucky Favorite, Way Out in Front!' (Portrait
of Man with Stop Watch at the Races)
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May 27 | Life | Schenley Distilleries | 'The Kentucky Favorite, Way Out in Front!' (Portrait of
Man with Stop Watch at the Races)
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June 10 | Life | Schenley Distilleries | 'Set Your Course for Double Rich.' (Portrait of Captain
with Pipe at Ship's Wheel)
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June 15 | Collier's | Schenley Distilleries | 'Set Your Course for Double Rich.' (Portrait of
Captain with Pipe at Ship's Wheel)
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July 8 | Life | |
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July 13 | Collier's | |
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August 12 | Life | Schenley Distilleries | 'If You Have This Happy Nature...' (Man Holding Mint
Julep)
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August 26 | Life | |
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August 31 | Collier's | |
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August 31 | Liberty | General Motors Corporation | 'Just a Minute, Young Feller!' (I'll Figure the
Financing Myself)
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September | Country Gentleman | General Motors Corporation | 'Just a Minute, Young Feller!' (I'll
Figure the Financing Myself)
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September 10 | Literary Digest | |
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September 14 | Look | General Motors Corporation | 'Just a Minute, Young Feller!'
(I'll Figure the Financing Myself)
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September 14 | Saturday Evening Post | General Motors Corporation | 'Just a Minute, Young Feller!'
(I'll Figure the Financing Myself)
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October 26 | Collier's | |
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November 4 | Life | |
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November 4 | Life | |
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November 9 | Saturday Evening Post | General Motors Corporation | 'Makes Good Sense to Me...'
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November 11 | Life | |
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November 16 | Liberty | General Motors Corporation | 'Makes Good Sense to Me...'
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December | American Home | General Motors Corporation | 'Makes Good Sense to Me...'
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December 14 | Saturday Evening Post | |
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December 16 | Life | General Motors | 'Makes Good Sense To Me...' (Farmer with Figuring
Chart)
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1941 Norman Rockwell Advertisements
March 21 | Family Circle | |
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March 24 | Life | Green Giant | The First Corn on the Cob (City Boy Eating Corn)
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April | Good Housekeeping | Niblets Corn | His First Corn on the Cob
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April 11 | Saturday Evening Post | United States Office of War Information | Willie Gillis Says: 'For Victory Buy United States Savings Bonds And Stamps'
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May | McCall's | |
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May 26 | Life | Mobil Oil | Her Hero (Horse with Bonnet)
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June | American Artist | Ballantine | Man with Violin and Glass of Beer
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June 14 | Collier's | |
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June 14 | Saturday Evening Post | Mobil | Her Hero (Horse with Bonnet)
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1942 Norman Rockwell Advertisements
January 24 | Liberty | Schenley Distilleries | 'Are You the Skeptical Type?' (Portrait of Man with
Angular Features)
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January 26 | Life | Schenley Distilleries | 'Are You the Skeptical Type?' (Portrait of Man with
Angular Features)
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March 9 | Life | Schenley Distilleries | 'Are You the Enthusiastic Type?' (Portrait of Man Raising
Spectacles)
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March 23 | Life | |
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March 28 | Liberty | |
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April 6 | Life | Schenley Distilleries | 'Are You the Discriminating Type?' (Man with Whiskey
Jigger)
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April 11 | Saturday Evening Post | United States Office of War Information | Willie Gillis Says:
'For Victory Buy United States Savings Bonds and Stamps'
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May 4 | Life | Schenley Distilleries | 'Are You the Type Who Mixes Well?' 'Does Your Face Say "I
Love Life?"' (Laughing Man with Tuxedo Collar and Bow Tie)
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June 1 | Life | Schenley Distilleries | 'Have You the Thinker's Eyes?' 'Are You the Thoughtful
Type?' (Man Resting Chin on Fist)
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August 16 | New York Times Magazine | United States Army | Let's Give Him Enough and on
Time
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September 23 | Look | Watchmakers of Switzerland | What Makes It Tick (The Watchmaker)
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1943 Norman Rockwell Advertisements
February 13 | Life | Twentieth Century Fox | Song of Bernadette
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June 21 | Time | |
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August 13 | Saturday Evening Post | |
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August 21 | Saturday Evening Post | |
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September | American | |
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September | Household | |
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September | Ladies Home Journal | |
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September 4 | Saturday Evening Post | Upjohn | When the Doctor Treats Your Child
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November 1 | Life | |
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December 13 | Life | 20th Century Fox Pictures | 'The Song of Bernadette' with Jennifer Jones and William Eythe
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1944 Norman Rockwell Advertisements
February | Ladies' Home Journal | 20th Century Fox Pictures | The Song of Bernadette
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October-December | Poster Facts | United States Office of War Information | Mine America's Coal (Portrait of a Coal Miner)
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Recommended Reading
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Norman Rockwell's Four Freedoms Series From The Saturday Evening Post Norman Rockwell's Four Freedoms series in The Saturday Evening Post in 1943 inspired America during World War II.
Comprehensive List and Image Archive of Norman Rockwell Magazine Cover Art A complete list of Norman Rockwell magazine covers starts in 1913 with Boy's Life and ends in 1980.
Comprehensive List and Image Archive of Norman Rockwell Magazine Cover Art, 1918 to 1919 A complete list of Norman Rockwell magazine covers, part 2, starts in 1918 and continues through 1919.
Comprehensive Listand Image Archive of Norman Rockwell Magazine Cover Art, 1920 to 1921 A complete list of Norman Rockwell magazine covers, part 3, starts in 1920 and continues through 1921.
Comprehensive Listand Image Archive of Norman Rockwell Magazine Cover Art, 1922 to 1923 A complete list of Norman Rockwell magazine covers, part 4, starts in 1922 and continues through 1923.
Comprehensive List of Norman Rockwell Magazine Cover Art, 1924 to 1939 A complete list of Norman Rockwell magazine covers, part 5, starts in 1923 and continues through 1939.
Comprehensive List of Norman Rockwell Magazine Cover Art, 1940 to 1980 A complete list of Norman Rockwell magazine covers, part 6, starts in 1940 and continues through 1980.
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Norman Rockwell Art Featured on The Cover of The Literary Digest Norman Rockwell art appeared regularly on the cover and inside pages of The Literary Digest. Read and see the whole story here.
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A Visit to a Norman Rockwell Museum Makes a Great Vacation Can't decide which Norman Rockwell Museum to Visit? Start here.
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Norman Rockwell Biography, page one, 1894 to 1917 Norman Rockwell Biography.
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Do you have a personal story about this painting? Do you know the model personally? Do you have a different take on the commentary?
Please share!
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Norman Rockwell Quotes:
I'll never have enough time to paint all the pictures I'd like to.
No man with a conscience can just bat out illustrations. He's got to put all his talent and feeling into them!
Some people have been kind enough to call me a fine artist. I've always called myself an illustrator. I'm not sure what the difference is. All I know is that whatever type of work I do, I try to give it my very best. Art has been my life.
Right from the beginning, I always strived to capture everything I saw as completely as possible.
The secret to so many artists living so long is that every painting is a new adventure. So, you see, they're always looking ahead to something new and exciting. The secret is not to look back.
I can take a lot of pats on the back. I love it when I get admiring letters from people. And, of course, I'd love it if the critics would notice me, too.
You must first spend some time getting your model to relax. Then you'll get a natural expression.
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